About Us



Leading the Way is committed to respecting the privacy rights of all visitors to our web site. The following outlines our privacy policy and details the measures we have taken to safeguard and protect your privacy. Information you provide to us is understood as agreement to the policies detailed below.

What information does Leading the Way collect?

In order to serve you better, Leading the Way collects and stores your personal information when you create an account, sign up to receive our newsletter, or submit a prayer request. When creating an account, we ask you for your first and last name, your e-mail address, a password, and perhaps some other similar information. If you are placing an order or providing a gift as a partner, we will additionally ask you for your billing address, payment information and if applicable, shipping method.

Our system also may gather information about the areas you visit on our site as well as the IP address you use to connect to our site. We may use this data internally only for 2 reasons: 1) to personalize your experience on Leading the Way and 2) to prevent fraud on your account. We would not share any of this data on an individual basis (we may share it in an aggregate form without personal identifiers) with any outside company other than perhaps consultants or service providers of Leading the Way who were assisting us in serving you better. Of course, to the extent that we would ever share any of that information with a consultant or service provider, we would only do so if that party agreed to protect your private information by adopting a privacy policy at least as stringent as our own. We do use navigational information both in the aggregate and on an individual basis to understand how our visitors use Leading the Way so that we can make our site better. We do not keep track of where you go on the World Wide Web.

What does Leading the Way do with this personal information?

Your information is used to process your orders, accept partner gifts with the overall aim of ministering to your needs, to support internal needs and to comply with any legal requirements. By storing your personal information on a secure server, Leading the Way is able to shorten your checkout process and allow you to check your order status online.

Does Leading the Way share any information it collects with outside parties?

To the extent that you use electronic wallet technology provided by a portal, such as AOL's Quick Checkout feature or MSN's .NET Passport technology, we may share some of your purchase information with that portal to assist that portal in serving you better. However, rest assured that we would only share that information with the portal you are using and then only to the extent that such portal agreed to protect your private information by adopting a privacy policy at least as stringent as our own. We will not sell or otherwise share any of your purchase information with any third party without your permission.

Does Leading the Way safeguard my personal information?

Leading the Way has implemented a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of employees who have special access rights. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information supplied by you is transmitted via Secure Socket Layer (SSL) technology and securely stored.

Does Leading the Way provide a way to update or remove personal information?

Leading the Way provides a "my account" feature on our website which allows you to modify and/or remove most of your personal information. This page can be accessed by clicking the "my account" button on the "Store" page. Rest assured that all of your information within "my account" is secure and accessible only by you or limited personnel.

How does Leading the Way use my e-mail address?

Your e-mail address is used to create and identify your account on Leading the Way. Your e-mail address is also used by Leading the Way to correspond with you about any orders that you may place or to keep you updated if you sign up to be part of our ministry. We may also use your e-mail address to notify you about important functionality changes to the Web site. If you would rather not receive this information, or would like to opt-out of receiving e-mail of this kind, simply click on the "Unsubscribe" link that appears at the bottom of any email and follow the simple instructions to have your email address removed from the list of friends who receive updates, announcements or notices of new functionality or services. Alternately, if you have created an account with Leading the Way, you can also remove your email address from our list of addresses that receive our newsletter and other messages.

Does Leading the Way use "cookies"?

A cookie is a small piece of information sent by a web site that may be saved on your hard disk by your computer's browser. The cookie holds information a site may need to personalize your experience and to gather web site statistical data, such as which pages are visited, the internet provider's domain name and country that our visitors come from (e.g. "aol.com" or "msn.com") and the addresses of the sites visited immediately before coming to and immediately after leaving Leading the Way. However, none of this information is associated with you as an individual. It is measured anonymously and only in the aggregate. The information in the cookies lets us trace your "clickstream" activity (i.e., the paths take by visitors to our site as they move from page to page). Cookies do not capture your individual email address or any private information about you.

To browse without cookies, you can configure your browser to reject all cookies, or to notify you when a cookie is set. Each browser is different so check the "Help" menu of your browser to learn how to change your cookie preferences. Even without accepting a cookie, you can still access most of the features on Leading the Way.

How can you remove your name from our direct mail or email list?

To have your email address removed from our list of addresses that receive information about new products, service, sales and promotions, simply click on the "Unsubscribe" link that appears at the bottom of any email and follow the simple instructions. Alternately, if you have created an account with Leading the Way, you can also remove your email address from our list of addresses that receive our newsletter or other information. by clicking on the "my account" button, logging into your account, clicking on the "edit preferences" button, and making the appropriate change.

Your Consent

You acknowledge that this privacy policy is part of the terms of service and you agree that using this site signifies your assent to Leading the Way's privacy policy. Leading the Way reserves the right to change the terms of service, including this privacy policy, at any time, without advanced notice. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

Tell us what you think

If you have any comments or questions about this privacy statement, please e-mail us at webmail@ltw.org or refer to our Contact information to reach us by phone or postal mail.

Updated November 15, 2004